characteristics of promotion pdf
It is optional. 7. Variability – Characteristics of Services. To induce present customers to buy more quantity and/or times. characteristics such as responsibilities and subsequent job attachment (Pergamit and Veum 1999). … 4. 17. Addressability. Gift articles like balls, stickers, pens, cards, diaries, calendars, manuals, and other literature, 7. The term ‘sales promotion’ has been defined as under: 1. In nutshell, it can be said that sales promotion is aimed at satisfying customers, encouraging salesmen and middlemen, and achieving sales targets. To clear stocks of products. It can also reduce the degree of consumer dissatisfaction. Such incentives encourage them to make more efforts to sell particular brands. Loyalty Incentives PUBLIC RELATIONS – How to use the media 1. It is a part of the promotional mix which involves a one to one communication between buyers and customers (either potential or already customers). 5. characteristics and promotion, how to use the basic human resource data to make veriﬁable generalization and predic-tion of the prospect and characteristics of employee promo-tion is a diﬃcult problem that many enterprises and consulting institutions have paid extensive attention to. Services are the activities which can only be experienced and provide satisfaction to the public. Meaning of Direct Marketing 2. -Characteristics of employment in tourism - ... Marketing is a process through which individuals and groups provide, exchange and obtain products – ideas, goods and services – capable of satisfying customers’ needs and desires at a desirable price and place. Image Guidelines 5. Nowadays, sales promotional efforts are undertaken for variety of purposes. 8. TOS 7. Th… Marketing orientation: Retailing is a dynamic industry. Advertising is a specific marketing communication activity that involves placing marketing messages or more specifically, advertisements on a purchased area within a medium such as radio, television, print, outdoor mediums, or digital marketingchannels including blogs and social media. The purpose of advertising is to sell a product or advance an idea through the paid distribution of marketing communication through third-party media. The basic characteristics of services are encapsulated into intangibility, inseparability of production and consumption, heterogeneity, and perishability. Many companies do not practice it. To reduce the degree of dissatisfaction of customers. As it is a one-to-one communication, it generates direct contact with prospects and customers. It keeps growing by moving retail operations … $E}k¿ñÅyhâyRm333¸¸ ¿ë:ü }ñ=#ñv¿îÊe Profit sharing (exceptionally, not regularly), 11. Television and/or Movies 1. 5. 10. Although e-marketing is similar to traditional marketing, it is helpful to understand the basic characteristics that distinguish this environment from the traditional marketing environment. 11. Most common dealer level sales promotion tools are as below: 7. Awards, prizes, momentous, and certificates, 16. Free trial – permitting consumers to use product for short time, 19. Marketing requires a strategy. Given below are some points that describe the basic characteristics of international marketing − Broader market is available. Sales promotion covers those marketing activities other than advertising, publicity, and personal selling that stimulate consumer purchasing and dealer effectiveness. Philip Kotler: “Those marketing activities other than personal selling, advertising, and publicity that stimulate consumer purchasing and dealer effectiveness, such as display, shows, demonstrations, expositions, and various other non-current selling efforts, not in ordinary routine.”, 2. In fact, as new promotional methods emerge the criteria for evaluating promotional methods will likely change. In this type of sales promotion, salesmen are offered certain incentives to encourage them to make more sincere efforts. Finally, we can say: Sales promotion includes non-routine selling efforts (incentives) for temporary period of time to maintain or increase sales during particular time interval. Therefore new marketing … Magazines and/or Newspapers 1. It consists of offering, wide variety of tools/incentives. endstream endobj 92 0 obj <>stream Characteristics of Direct Marketing 3. It involves the non-recurrent selling efforts. While these characteristics are widely understood as being important in evaluating the effectiveness of each type of promotion, they are by no means the only criteria used for evaluation.
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